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For marketing agencies and business owners in healthcare, purpose-driven marketing, multicultural targeting and more...
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HOW TO BRIEF YOUR COPYWRITER (AND GET BETTER CONTENT EVERY TIME)
FREE TEMPLATES INSIDE!
Struggling to get the content you actually want from your copywriter? The secret isn’t magic—it’s in the brief. This practical guide shows you how to brief like a pro, avoid common pitfalls, and set your writer (and yourself) up for success. Fewer revisions, better results, and content that connects. Let’s break it down →

Maxine Knight
4 min read


FROM FREELANCE TO FULL-TIME: A DIGITAL COPYWRITER AND STRATEGIST SEARCHING FOR THE RIGHT DIGITAL AGENCY
After 10 years as an SEO copywriter and editor, I'm ready to join a digital agency. With expertise in SEO content, website copy, and email marketing, I’m seeking a role where I can grow and contribute. If you need a passionate, hardworking team player, let's connect! Check out my CV and client testimonials to learn more.

Maxine Knight
3 min read


WHAT IS THE ROLE OF A HEALTHCARE COPYWRITER? (AND WHY YOUR BRAND NEEDS ONE)
Discover what a healthcare copywriter does and how they can help build trust, boost engagement, and improve patient communication!

Maxine Knight
3 min read


WHY 'SALESY' DOESN’T WORK FOR SOCIAL IMPACT BRANDS (AND WHAT TO DO INSTEAD)
Tired of ‘salesy’ copy that feels more like a pushy pitch than a purpose-driven message? Discover how social impact brands can ditch the hard sell and connect through authentic stories, real value, and copy that actually inspires.

Maxine Knight
5 min read


HOW PURPOSE-DRIVEN BRANDS CAN INSPIRE ACTION THROUGH STORYTELLING
Authentic storytelling isn’t just a trend – it’s the key to inspiring action. Learn how purpose-driven brands make an impact.

Maxine Knight
8 min read


WHY EMPATHETIC HEALTHCARE COPYWRITING IS KEY TO IMPROVING PATIENT ENGAGEMENT
A little empathy and a splash of clarity can help your audience feel understood and empowered to take charge of their health.

Maxine Knight
4 min read
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