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Struggling to turn content into real results? See how a strategy built for CGX Training helped define their audience, cut bounce rates, and boost leads — and how you can apply the same steps to your own content. Smart moves, simple wins, and no fluff.

When The Gardens Trust needed support reviewing sensitive social media content about historic landscapes and their links to slavery, I was brought in to help. This wasn’t just a copy edit – it was about guiding a team committed to becoming better allies and more inclusive storytellers. Here’s how I supported them with culturally sensitive content strategy rooted in empathy, clarity – and care.

FREE TEMPLATES INSIDE! Struggling to get the content you actually want from your copywriter? The secret isn’t magic—it’s in the brief. This practical guide shows you how to brief like a pro, avoid common pitfalls, and set your writer (and yourself) up for success. Fewer revisions, better results, and content that connects. Let’s break it down →

After 10 years as an SEO copywriter and editor, I'm ready to join a digital agency. With expertise in SEO content, website copy, and email marketing, I’m seeking a role where I can grow and contribute. If you need a passionate, hardworking team player, let's connect! Check out my CV and client testimonials to learn more.