Struggling to turn content into real results? See how a strategy built for CGX Training helped define their audience, cut bounce rates, and boost leads — and how you can apply the same steps to your own content. Smart moves, simple wins, and no fluff.
When The Gardens Trust needed support reviewing sensitive social media content about historic landscapes and their links to slavery, I was brought in to help. This wasn’t just a copy edit – it was about guiding a team committed to becoming better allies and more inclusive storytellers. Here’s how I supported them with culturally sensitive content strategy rooted in empathy, clarity – and care.
