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For marketing agencies and business owners in healthcare, purpose-driven marketing, multicultural targeting and more...


Working with…CGX Training: A Content Strategy You Can Copy to Deliver Results
Struggling to turn content into real results? See how a strategy built for CGX Training helped define their audience, cut bounce rates, and boost leads — and how you can apply the same steps to your own content. Smart moves, simple wins, and no fluff.

Maxine Knight
4 min read


How to Brief Your Copywriter (and Get Better Content Every Time)
FREE TEMPLATES INSIDE!
Struggling to get the content you actually want from your copywriter? The secret isn’t magic—it’s in the brief. This practical guide shows you how to brief like a pro, avoid common pitfalls, and set your writer (and yourself) up for success. Fewer revisions, better results, and content that connects. Let’s break it down →

Maxine Knight
4 min read


Why Every Healthcare Brand Needs a Copywriter (And What They Actually Do)
Discover what a healthcare copywriter does and how they can help build trust, boost engagement, and improve patient communication!

Maxine Knight
3 min read


The Power of Empathetic Copywriting in Patient Engagement
A little empathy and a splash of clarity can help your audience feel understood and empowered to take charge of their health.

Maxine Knight
4 min read
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