As you can imagine, each client will have individual requirements, so I have to factor in: technical skills research time whether I need to conduct interviews ​ ...the list goes on! This makes it a little difficult to set a standard flat rate. I will provide a customised quote based on your unique requirements. For ad hoc work, I generally charge an hourly rate, which typically ranges from £55 to £85 per hour. ​ When reaching out to me, it's best to provide as much detail as possible about your project so that I can accurately determine the appropriate rate. Don't worry if you miss something initially; I'm here to guide you through the process and gather all the necessary information to ensure the best possible outcome for your project.

In order to directly market your product or services, I don’t write a single word until I truly understand your customers and the unique selling points of your brand. 1. Discovery and research The important bit and the bulk of my work. Using a combination of interviews, surveys and voice of customer research, I take a deep dive into your brand's current content and target audience so I can deliver the message in your brand voice. 2. Writing and editing Using a combination of collected data and persuasive copywriting formulas, I create copy that speaks directly to your customers. ​ 3. Validation and optimisation Taking your copy from 90% to 100% by running further tests to make sure you get the best version. 4. Over to you! Your copy is ready for sign off! Don't worry if it's not quite right, you'll get a free round of amendments. By using a combination of: voice of customer analysis psychology hard data analytics copywriting formulas ​ I’ll pull out the key benefits that belong in your copy and speak directly to your target audience. ​ Conversion copywriting isn't guesswork – it's a science!

Yes, but not in the way you think. Stay with me on this! As a conversion copywriter, AI isn’t sophisticated enough to do what I do. I don’t just put words on a page; the copy you receive is carefully crafted to speak directly to your target audience. To create content that inspires action, I dive deep into research and even conduct interviews to uncover your audience’s pain points, desires, and what would make them say "yes" to a product or service like yours. I then use various psychological techniques, such as mirroring their concerns and enhancing their aspirations, so they can truly see themselves benefiting from what you offer. For SEO and technical content, especially in fields like healthcare, accuracy is crucial. That’s why I spend time reviewing clinical papers and ensuring every data point is correct. Building authority and avoiding penalties from Google means AI isn’t reliable for this kind of writing. Where I do use AI is to brainstorm ideas, test different versions of sentences, and optimise workflow. I see it as a productivity tool, not a replacement for the human touch that’s essential to effective copy. No work is ever 100% AI-generated. If you have any questions about my process, feel free to reach out at max@maxineknightwrites.com. I’m always happy to chat!