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Healthcare copywriting
without the guesswork.

Outshine your competitors with conversion copy that sells.

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 Healthcare copywriting

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Content writing 

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Content strategy

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Do you need copy to boosts your sales ?

I can help you to:

convert traffic into leads and increase your sales

deliver a consistent stream of content that will educate, inspire and entertain your client base​

receive expert advice on how to maximise opportunities

improve your search engine ranking

connect with your target audience using proven research methods that speak directly to them​

 

What people say

 
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Maxine is an accomplished content creator and copywriter who has extensive experience within the health sector. I have also commissioned Maxine several times for my own business – with fab results. Highly recommended.

Juliet Francis – CEO, Juliet Francis PR

 

Worked with and trusted by

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Hi, I'm Max

Your digital conversion copywriter with 10+ years of industry experience – from The Royal Pharmaceutical Society to the Health Research Authority.

When you hire me, you're hiring a professional, experienced copywriter with over 4 years in the business. I can hit the ground running because I know where to go to get the relevant information and I'm always keeping abreast of industry trends – from healthcare to pharmaceuticals.

I have trained with the likes of Copyhackers, Hubspot and Tamsin Henderson, meaning you get the latest strategies and content.

 

Growth, knowledge and keeping up to date with the latest copywriting techniques, Google updates and clinical research not only helps me become a go-to copywriter, but also means you receive quality, reliable copy.  

So now... you can get back to work knowing that it's all in good hands.

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Worked with and trusted by

 

I use SEO techniques to drive traffic to your site.

Hey, want to know how it's done?

Discovery and research

The important bit and the bulk of my work.

Using a combination of interviews, surveys and voice of customer research, I take a deep dive into your brand's current content and target audience so I can deliver the message in your brand voice that speaks directly to your audience.

Writing and editing

Using a combination of collected data and persuasive copywriting formulas, I create copy that speaks directly to your customers.

Validation and  optimisation

Taking your copy from 90% to 100% by running further tests to make sure you get the best version.

Over to you!

Your copy is ready for sign off!

 

 Don't worry if it's not quite right, you'll get a free round of amendments.

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In order to directly market your product or services, I don’t write a single word until I truly understand your customers and the unique selling points.

By using a combination of:

 

  • voice of customer' analysis

  • psychology

  • hard data analytics 

  • copywriting formulas

I’ll pull out the key benefits that belong in your copy and speak directly to your target audience.

Conversion copywriting isn't guesswork - it's a science!

 

 Do you also need content? 

 

No problem!

Content ideation and blogging is a job in itself (I get it, you're busy). I know where to get all the latest trends to build an authoritative, relevant blog that drives organic traffic and keeps your leads coming back for more.

 

Ready to get the ball rolling?
Here's what to do next.

If you're ready to benefit from hard-hitting, lead-converting copy, follow these 4 easy steps.

  1. Get in contact now to arrange a free discovery call.

  2. If we're a great fit, I'll send you a proposal.

  3. Electronically sign this document to tell me you want high quality converting copy

  4. I'll send an invoice for a 50% deposit.

​Once it's paid – let's get to work!

 

You're working with a pro!

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So, do you want to hire a pro?

Yeah, some people can write copy, but it takes an experienced copywriter to really get inside the mind and heart of your target audience with persuasive copy that gets them saying a big phat 'HELL YEAH!'

 

And yes, I did spell fat p-h-a-t.​

As an extended member of your team, I'm essentially representing you, so it's important that I deliver quality work every time!

 

Copywriting is far more than nice words. It's multilayered, enticing your audience at the top of your sales funnel while simultaneously guiding each decision-maker to the places they need to go.

 

A great copywriter will understand that transformational journey. 

This is not my side hustle, this is my career!

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I'm always upskilling... so you receive the latest strategies and techniques to make your business soar.

So if:

 

you've hired copywriters before only to find that they're not as experienced as expected

you're dealing with extensive marketing demands and you just need to hand the copy side over to a safe pair of hands

your messaging is not connecting to your target audience and you don't know why

the bounce rates on your website are high and conversion rates are low

your organic traffic is decreasing rather than increasing

you're struggling to find the time to generate content ideas day after day

you're busy running a business and copywriting isn't your bag

                                     

When it comes to hiring a copywriter, you really do get what you pay for.

Cutting corners can result in a complete waste of both time and valuable marketing budgets.

Ready to get the ball rolling?
Here's what to do next.

If you're ready to benefit from hard-hitting, lead-converting copy, follow these 5 easy steps.

  1. Get in contact now to arrange a free discovery call.

  2. If we're a great fit, I'll organise an in-depth meeting to discuss your project and plan of action.

  3.  I'll then send you a proposal.

  4. Electronically sign this document to tell me you want high quality converting copy.

  5. I'll send an invoice for a 50% deposit.

​Once it's paid – let's get to work!

 
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