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  • Maxine Knight

Working with...The Vitiligo Society: Ebook Rewrite

Have you ever heard the term vitiligo? You may have come across this skin condition but not been aware of its name.

Well, vitiligo is a condition whereby the skin loses its pigment cells, resulting in white patches.

It was a real pleasure to work with The Vitiligo Society, a charity that does great work supporting people who have vitiligo through all aspects of their journey.

I was tasked with rewriting their 18k-word ebook, "The Definitive Guide to Vitiligo".

It was a pretty epic task involving reviewing lots of medical research papers and statistical data, but it was very rewarding – and it kept me busy during lockdown! The ebook will no doubt serve as a great educational lead magnet.

We were also intending to update their website with fresh content, but due to the uncertainty of lockdown it has been put on hold. However, I did manage to create one page, which you can see here.

Testimonial: "When organisations look to become more 'digital' they often don't realise the critical importance of content style, tone and delivery. Max has been an integral part of developing the 'voice' of The Vitiligo Society as she has led the copywriting creation for our website content and a number of our digital marketing assets - including an 18k word eBook. Max is truly a gifted wordsmith and a tenacious researcher. You can feel from her writing that she post herself directly in the shoes of the reader, with both emotive and endearing qualities to her writing where necessary. She is our go-to writer with a deep understanding of our tone-of-voice and we look forward to continuing the partnership in the future. Thank you Max!” 

—   Simon Parker, Chairman of The Vitiligo Society

To discuss hiring Max as a freelance writer, please contact:


#HealthcareWriter #VitiligoSociety #Vitiligo #ebook #websitecontent #Marketing #LeadMagnet #ContentWriter #FreelanceWriter #Copywriter #Maxineknight #Maxineknightwrites

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